Tera Kaia is probably about as close as I'll ever come to having an actual child.
Well, who knows. Never say never.
I may be most well known as the founder of Tera Kaia, a grassroots outdoor clothing brand, which I have been creating and directing for 6 years. Through this I’ve learned just about every facet of running a product based eCommerce brand: from people to production to marketing.
My Role: Art Direction | Brand Strategy | CEO | Running the Biz | Like 8 million other titles
TK is a grassroots brand that has weathered a pandemic, adapted to the changing retail landscape, and continues to grow. Our brand strategy leverages good design, a great customer experience, and adaptability to create a growing base of loyal fans.
Major TK Projects (in order from most to least favorite):
1.) Our eCommerce Website www.terakaia.com
2.) TK's Brand Oversight
3.) Customer Experience
4.) Product Design Direction
5.) Marketing Initiatives
6.) Business Trajectory
Of course, TK is far too big of a ship to do everything on my own. While I generally take the lead in each of our departments, many of our product design, graphics, and other initiatives have been created with the help of our team of contractors and employees throughout the years.
